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WE ARE PROSPERITY
OBJECTIVE
This video’s primary objective is to unify three long-established Saskatchewan credit unions under one fresh identity, while preserving the values they’ve upheld for generations. Viewers learn that “prosperity” means more than wealth: it’s about community strength, cooperation, and a vision for a brighter tomorrow.
APPROACH
The creative approach begins with a reflective question—“What is prosperity?”—and draws the audience into a heartfelt narrative. Warm visuals and a confident yet inviting tone emphasize honesty, hard work, and local commitment, leading naturally to the new name: Prosperity Credit Union. By showing how legacy meets innovation, the story underscores that a strong community is the greatest investment.
IMPACT
This short film leaves audiences feeling connected and inspired. It affirms Prosperity Credit Union as a trusted partner “here to stay,” combining tradition and forward thinking for the betterment of rural Saskatchewan.
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