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CALLS FOR MOM

OBJECTIVE

The goal of this video was to create a heartfelt and memorable Mother's Day ad that resonates emotionally with viewers. The objective was to celebrate the universal bond between mothers and their children by highlighting the many ways we call out for our moms throughout our lives. The ad aimed to evoke feelings of gratitude and love while reinforcing the idea that mothers are always there when we need them.
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APPROACH

To achieve this, we developed a simple yet impactful concept titled "Calls for Mom." The video showcases a series of relatable, heartfelt scenarios—spanning from infancy to adulthood—where individuals call out for their mothers in various ways. Whether it’s a baby reaching for their mom, a child asking for help, or an adult expressing gratitude, each scene demonstrates the unwavering presence of mothers in our lives. Soft music and warm visuals were used to enhance the emotional connection, ensuring the message was both genuine and touching.

IMPACT

The video struck an emotional chord with viewers, fostering a sense of appreciation for mothers and their indispensable role in our lives. By capturing relatable and genuine moments, the ad resonated across demographics, encouraging people to reflect on their own relationships with their moms. It served as a compelling reminder to celebrate mothers and strengthened brand association with love, care, and family values.
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