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THIS IS SYNERGY
OBJECTIVE
Synergy wanted more than just a promotional video; they wanted an authentic portrayal of their impact and dedication. The campaign needed to convey how they guide and support members through various stages of growth, emphasizing the strong relationships and trust they foster.
APPROACH
We chose a storytelling format that combined candid interviews with cinematic visuals, allowing viewers to connect emotionally with each featured member. By shining a spotlight on real-life successes—and the human connections behind them—we were able to demonstrate Synergy’s commitment to helping people and businesses prosper.
IMPACT
By focusing on true stories and genuine experiences, the campaign struck a chord with viewers who value personal connection and community-driven growth. The relatable narratives, paired with high-quality production and a purposeful message, reinforced Synergy’s brand identity as a trusted partner invested in the well-being of its members. This storytelling approach successfully highlighted the credit union’s mission, strengthened its connection with the audience, and inspired confidence in its services.
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